Beginner: “It’s time to reach out here, but we’ve got to be cautious. What if we just lower the drawbridge halfway?”
Advanced: “It’s not what we actually have swimming in the moat that matters. It’s what we can get people to believe we have swimming in the moat.”
Bonus: “We shouldn’t build castles in the air, but I don’t think a few luxury condo units are out of the question.”